Define the base product and the requested changes
Name the intended product, its use and destination market. Distinguish a change to decoration or a logo from a change to shape, construction or the wider range. These are different questions for project review; the ability to discuss one process does not confirm that every other process can be offered.
- List product references, proposed shapes and essential dimensions.
- Describe each requested change and the reason it matters to the range.
Make artwork and rights clear
Identify who owns the drawings, photographs, logos and other design material in your brief. State the permission available for development and any restrictions on use or display. A reference image communicates an idea; it is not, by itself, permission to reproduce another company’s product or mark.
- Provide the artwork version and the contact responsible for approvals.
- Separate material supplied for inspiration from artwork authorised for use.
Agree what a sample needs to resolve
Ask which processes are relevant to the selected product and what should be reviewed through a sample. Colour, decoration placement, fit and readable specifications may need different checks. Record changes between versions so that an early visual proposal is not mistaken for an approved production sample.
- List the features and measurements to review on the sample.
- Record open questions about process scope, tooling and sample arrangements.
Connect the design brief to packaging and quantities
Set out proposed quantities by reference, branding on packaging and the destination. Clarify which decisions remain provisional. Process feasibility, sample requirements and commercial conditions depend on the selected product and project; this guide does not establish a minimum quantity, price, stock position or delivery commitment.
- Describe packaging artwork, intended contents and presentation needs.
- Keep product approval, artwork approval and commercial agreement as separate decisions.
Is adding a logo the same as a complete private label project?
No. Logo decoration, packaging adaptation and a wider branded range involve different decisions. Describe the scope you need, then confirm the relevant product, process and permissions rather than assuming one option includes all the others.
What should I send with an initial enquiry?
Provide product references or drawings, intended use, destination, provisional quantities and the changes you want to discuss. Include the artwork version and its permission status, plus questions that require a sample or further specification.
Does a drawing confirm that a product can be made?
A drawing is an input for review. Shape, dimensions, decoration and other requirements still need assessment for the actual project. Keep feasibility, sampling and final approval separate; a visual proposal alone is not a manufacturing commitment.